IZLI , which means poem in Berber, was born in the heart of the red lands of southern Morocco, in Agadir , where its founder Fatima Zahra grew up surrounded by Moroccan beauty traditions and rituals . Very early on, she became passionate about the world of care, and from her student years in industrial engineering , she began to develop natural products , combining effectiveness and respect for the skin.

Her approach has always remained committed and conscious : consuming and producing responsibly , with clean formulas and simple but effective routines. Inspired by ancestral Berber rituals , she wanted to promote this precious heritage through exceptional organic treatments.

Each IZLI creation tells a story: that of the earth , of ancestral know-how , and of the deep bond between humans and nature . Argan oil , Aker Fassi , prickly pear or verbena extracts are carefully selected for their purity , their unique virtues , and their local origin .